Focused assortment
Choose from seating support, breathable mattress toppers and travel-ready comfort products.
RUSTIC WHOLESALE
Comfort products your customers can understand.
A focused range, clear product stories and practical retail support for independent shops, care suppliers, hospitality teams and specialist distributors.
PARTNER SUPPORT
A straightforward wholesale programme.
We help partners build an assortment that fits their customers and selling space. Enquiries are reviewed individually so opening quantities, product mix and support can reflect the business.
Opening-order guidance
We help shape a balanced first order around your audience, space and intended price points.
Clear product information
Receive dimensions, materials, care notes and concise selling points for each selected product.
Retail-ready imagery
Approved product imagery and brand guidance help maintain a consistent customer experience.
Reorder planning
Discuss lead times and replenishment needs with a single point of contact.
Responsive support
Questions about fit, applications or after-sales care are handled by the RUSTIC support team.
HOW IT WORKS
From introduction to first delivery.
Share the essentials about your business. We will review the fit, discuss the range and prepare the practical details for an opening order.
Tell us about your store
Send your sales channels, location, customer profile and the products that interest you.
Build the assortment
We align product selection and quantities with your category and available space.
Confirm trade details
Pricing, delivery expectations and account information are agreed before ordering.
Launch with clarity
Use the supplied product information and imagery to introduce RUSTIC to customers.
A FLEXIBLE RANGE
Made for more than one kind of retailer.
RUSTIC products can sit naturally within home comfort, sleep, care, mobility, camping, vehicle accessories, workplace wellbeing and student-living ranges.
Our best partnerships begin with a clear use case. Tell us who you serve and where the product will be sold; we will help identify a concise assortment rather than overloading the shelf.
TRADE ENQUIRY
Start a wholesale conversation.
Complete the form with as much detail as possible. It gives the team enough context to recommend a relevant range and next step.
Prefer email?
WHOLESALE FAQ
Before you enquire.
Useful starting information for prospective stockists and commercial partners.
Who can apply for a wholesale account?
Established retailers, online stores, care and mobility suppliers, hospitality businesses and relevant distributors may submit an enquiry. Applications are reviewed for product and channel fit.
Is there a minimum opening order?
Opening quantities depend on the assortment, destination and business type. Share your expected volume in the form and the team can recommend a workable starting point.
Can I request product information before ordering?
Yes. Dimensions, material details, care guidance and product imagery can be discussed during the account review process.
Do you support online-only retailers?
Online retailers are welcome to enquire. Please include your website or marketplace profile and explain where RUSTIC products would be presented.
Can my business order a mixed assortment?
Mixed opening assortments can be discussed. The final mix should reflect your customer needs and the way products will be displayed or explained.